verified BLS-Verified Source: U.S. Bureau of Labor Statistics (BLS) May 2025 release

Marketing Manager Salary

Median Annual Salary
$166,790/yr
Median Hourly Wage
$80.19/hr

Salary Distribution (10th to 90th Percentile)

trending_up 10-Yr Growth
+7% Faster than average
school Entry Education
Bachelor's degree
work Total Jobs (U.S.)
395,240

Estimated Pay by Experience Level

Entry-Level (10th Pct)
$90,260
$43.39/hr
Median
Mid-Level (50th Pct)
$166,790
$80.19/hr
Senior-Level (90th Pct)
$293,610
$141.16/hr

Salary by State

Median annual
StateMedian / yrRelative pay
Massachusetts $212,020
California $193,620
Virginia $187,820
Colorado $182,730
New York $181,200
New Jersey $180,040
District of Columbia $177,170
Minnesota $173,300
National Median $166,790

View all 48 states arrow_forward

The highest sticker pay isn't always where marketing managers keep the most. See Marketing Manager pay adjusted for cost of living by state in the Real Pay Index.

How to Become a Marketing Manager

Marketing managers plan and direct campaigns that generate interest in a product or service.

1

Meet the education requirement

Most marketing managers enter the field with bachelor's degree. Programs are offered by community colleges, trade schools, and universities.

2

Complete an accredited training program

Hands-on coursework and clinical or field experience prepare you for the work and for certification exams.

3

Earn the Marketing certifications (optional)

Most employers expect this credential — and in many states it's required to practice. Entry pay starts near $90,260 and rises toward $293,610 with experience.

Marketing Manager salary: common questions

How much does a Marketing Manager make an hour?

The median hourly wage for marketing managers is $80.19, which works out to about $166,790 per year for full-time work.

Which state pays marketing managers the most?

Massachusetts has the highest median pay for marketing managers at $212,020 per year — 27% above the national median of $166,790.

What is the salary range for marketing managers?

Most marketing managers earn between $90,260 and $293,610 per year. The middle 50% earn $123,020 to $216,410, with a median of $166,790.

Is becoming a Marketing Manager a good career?

Employment is projected to grow 7% (faster than average), and the role typically requires bachelor's degree. With a median wage of $166,790 per year, it pays well above the U.S. median for all occupations.

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