Marketing Manager Salary
Estimated Pay by Experience Level
Salary by State
Median annual| State | Median / yr | Relative pay |
|---|---|---|
| Massachusetts | $212,020 | |
| California | $193,620 | |
| Virginia | $187,820 | |
| Colorado | $182,730 | |
| New York | $181,200 | |
| New Jersey | $180,040 | |
| District of Columbia | $177,170 | |
| Minnesota | $173,300 | |
| National Median | $166,790 |
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The highest sticker pay isn't always where marketing managers keep the most. See Marketing Manager pay adjusted for cost of living by state in the Real Pay Index.
How to Become a Marketing Manager
Marketing managers plan and direct campaigns that generate interest in a product or service.
Meet the education requirement
Most marketing managers enter the field with bachelor's degree. Programs are offered by community colleges, trade schools, and universities.
Complete an accredited training program
Hands-on coursework and clinical or field experience prepare you for the work and for certification exams.
Earn the Marketing certifications (optional)
Most employers expect this credential — and in many states it's required to practice. Entry pay starts near $90,260 and rises toward $293,610 with experience.
Marketing Manager salary: common questions
How much does a Marketing Manager make an hour?
The median hourly wage for marketing managers is $80.19, which works out to about $166,790 per year for full-time work.
Which state pays marketing managers the most?
Massachusetts has the highest median pay for marketing managers at $212,020 per year — 27% above the national median of $166,790.
What is the salary range for marketing managers?
Most marketing managers earn between $90,260 and $293,610 per year. The middle 50% earn $123,020 to $216,410, with a median of $166,790.
Is becoming a Marketing Manager a good career?
Employment is projected to grow 7% (faster than average), and the role typically requires bachelor's degree. With a median wage of $166,790 per year, it pays well above the U.S. median for all occupations.