verified BLS-Verified Source: U.S. Bureau of Labor Statistics (BLS) May 2025 release

Marketing Manager Salary in California

Median Annual in California
$193,620/yr
Median Hourly Wage
$93.09/hr
▲ 16% above U.S. median

Salary Distribution in California

groups Employed in CA
54,660
public U.S. Median
$166,790
savings Real pay (cost-adjusted)
$174,874 #8 of 48

Marketing Manager pay in California, explained

Marketing managers in California earn a median of $193,620 per year ($93.09 per hour), which is 16% above the national median of $166,790. Entry-level workers earn around $104,370, while the most experienced marketing managers reach about $326,400. Pay varies by employer, setting, and metro area within California.

Is $193,620 good pay in California?

Adjusted for California's cost of living (which runs 111% of the U.S. average), that $193,620 is worth about $174,874 in national buying power — ranking California #8 for real pay (vs #2 on the sticker number).

See the full Marketing Manager Real Pay Index arrow_forward

Marketing Manager pay by experience in California

Entry level (10th pct)
$104,370
$50.18/hr
Median
Mid-career (50th pct)
$193,620
$93.09/hr
Experienced (90th pct)
$326,400
$156.92/hr

Marketing Manager pay in neighboring states

StateMedian / yrReal payvs CA
California (here) $193,620 $174,874
Oregon $161,560 $156,307 +$32,060
Arizona $132,220 $131,331 +$61,400
Nevada $107,550 $107,573 +$86,070

Marketing Manager in California: FAQ

How much do marketing managers make in California?

Marketing managers in California earn a median of $193,620 per year ($93.09 per hour), compared with $166,790 nationally.

Does California pay marketing managers well?

At $193,620, California pays 16% above the national median for marketing managers. An estimated 54,660 work in the state.

Marketing Manager salary in other states

All 48 states ranked arrow_forward

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